What a marketing team costs. Line by line.
A SaaS company that wants video on social needs four things: the videos, someone to post them on every platform, someone to answer the comments, and someone to say what worked. Here is what each way of getting them costs a month in 2026, from public prices.
Updated
Side by side
| Bero Team | Video agency | Tools and you | A marketing hire | |
|---|---|---|---|---|
| What it costs | Less than one hire | About £4,500 for 1 to 4 videos | Your time | £3,300 to £5,400 a month, plus tools |
| Trends and concepts | Every day | Per project | You | If they have time |
| Time to a finished video | 10 to 30 minutes | Weeks | Your evenings | Days |
| Every platform | All 5, one price | Not their job | One tool each | Yes |
| Comment replies | 24/7 | No | You | Office hours |
| Your time | A yes or a no | Briefs and calls | Hours a week | Managing a person |
Doing it yourself, with tools and freelancers
Doing it yourself means a creator for the videos, a tool for every channel you post on, another stack to find buyers and write to them, and people to run all of it. Here is the monthly bill, line by line.
| Job | Typical tool or person | A month |
|---|---|---|
| Videos | ||
| 8 short commercials a month | Freelance creators, from $200 each | from $1,600 |
| Posting and replies | ||
| Taplio Starter | $39 | |
| X | Hypefury Full | $19 |
| Buffer Team, 1 channel | $10 | |
| TikTok | Buffer Team, 1 channel | $10 |
| YouTube Shorts | Buffer Team, 1 channel | $10 |
| Comments and reports | Sprout Social Standard | $199 |
| Clips and captions | Opus Clip Pro | $29 |
| Outreach | ||
| Finding the buyers | Apollo Basic | $49 |
| Cleaning and enriching the list | Clay Launch | $185 |
| Cold email | Instantly Growth | $47 |
| LinkedIn messages | Expandi Business | $99 |
| Creators and tools, before anyone runs them | from $2,296 | |
Hiring people instead
A social media manager: £3,300 to £5,400 a month
£40,000 to £65,000 a year in London, Morgan McKinley salary guide
An outreach rep (SDR): £2,800 a month
£33,385 a year average base in London before commission, Payscale
Both hires together: £6,100 to £8,200 a month, before the tools above.
Bero Team
Bero does all of it: the trends, the concepts, the videos, the posting on every channel, the replies, the ads and the report. $999 a month on Agent, the work of 7 hires for less than one salary. Managed adds a human director to guarantee professional quality; we price it on a call. Nobody to hire, nothing to log in to.
Agent: $999 a month. Set up in your Slack by our team. Near-production videos in 10–30 min. $500 of generation credits a month. All 5 platforms, replies, weekly report. The work of 7 hires, for less than one salary.
See how Bero Team worksWhat Bero Team commits to
10–30 min
to a finished video
Agency: weeks
< 30 min
to answer a comment, 24/7
Average brand: ~5 hours
> 0.48%
engagement on Instagram
Platform average: 0.48%
> 2.5%
engagement on TikTok
Platform average: 2.5%
99%
passed as human
2 weeks nonstop, 4 platforms
When Bero Team is not the right choice
- You like filming yourself and only need a scheduler. One posting tool costs less.
- You need one video, once. A project with a freelancer fits better than a monthly plan.
Sources
Tool prices are each vendor's monthly list price, before tax (Apollo's is its annual rate). Creator rates are the common range in 2026 rate guides. Tools are examples, not endorsements.
Averages: Socialinsider 2026 social media benchmarks (engagement rate by followers); HubSpot via Brandwatch (average business reply time).
Salaries: £40,000 to £65,000 a year in London, Morgan McKinley salary guide; £33,385 a year average base in London before commission, Payscale.